The Halo Effect and its Implications in Marketing

Payal Somani Uncategorized Leave a Comment

The Halo Effect is a widely known psychological concept which has garnered much research interest over the decades. Simply put, it refers to the phenomenon wherein a person’s global attribution of something effects their individual attribution of that particular thing. Used in the context of evaluating another person, an example of the halo effect would be when you rate the …

Announcing Ms. Jyoti Gupta as Vice-President & Head of Committee

iibp-admin Mental Health, News Corner, Uncategorized

IIBP appoints Ms. Jyoti Gupta as “Vice-president & Head, Committee for Mental Health & Well-Being.” On 8th February 2021, Ms. Jyoti Gupta was appointed as Vice-president & Head, Committee for Mental Health & Well-Being.” Ms. Jyoti Gupta is a Clinical, counseling & Rehabilitation psychologist, she is a Mindfulness & Compassion Teacher, and a Psychotherapist. she has been practicing Mindfulness and …

Exploring attachment theory in coaching

Devika Kapur October 2020, Uncategorized, Webinars Leave a Comment

Many times when counseling or coaching individuals, the right practice to help them the most could be to explore the attachment theory. But this is one that has very blurred boundaries and it is quite easy for it to go south, both by the responses of the counselor or the participant.  While following the code of ethics is extremely important …


Vijai Pandey Uncategorized

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Participation in Workplace Democracy and its Implications on Authoritarianism

Manav Agarwal Uncategorized

Psychologists have always viewed authoritarianism as a rather rigid personality trait that is not susceptible to short term change. Authoritarianism refers to the “tendency to be deferent to authority and to be intolerant of deviance from existing social hierarchies” (Wu & Paluck, 2020, p. 2). The studies conducted by Wu & Paluck (2020) provide contrasting evidence to the idea of ...