The Halo Effect and its Implications in Marketing

Payal Somani Uncategorized Leave a Comment

The Halo Effect is a widely known psychological concept which has garnered much research interest over the decades. Simply put, it refers to the phenomenon wherein a person’s global attribution of something effects their individual attribution of that particular thing. Used in the context of evaluating another person, an example of the halo effect would be when you rate the …

Announcing Ms. Jyoti Gupta as Vice-President & Head of Committee

iibp-admin Mental Health, News Corner, Uncategorized

IIBP appoints Ms. Jyoti Gupta as “Vice-president & Head, Committee for Mental Health & Well-Being.” On 8th February 2021, Ms. Jyoti Gupta was appointed as Vice-president & Head, Committee for Mental Health & Well-Being.” Ms. Jyoti Gupta is a Clinical, counseling & Rehabilitation psychologist, she is a Mindfulness & Compassion Teacher, and a Psychotherapist. she has been practicing Mindfulness and …

Are we moving further from the ideal leadership in corporations?

Devika Kapur October 2020, Uncategorized, Webinars Leave a Comment

The idea of commercial success is one that becomes more and more allusive as the years pass. The cycle of making money, meeting targets and losing money is one that is constant in the lifetime of any commercial organisation. As the years pass by, the average  leadership that is being seen on a global, religious or even corporate standpoint, is …

Importance of the wellbeing of your workforce

Devika Kapur October 2020, Uncategorized, Webinars Leave a Comment

Having a healthy workforce is essential for a leader, otherwise, the money and resources invested in the human capital will overstate the performance of the company as a whole. The idea of a healthy worker is further divided into 3 principal ideas that drive a healthy human being: Attunement: Easily described as the feeling of connection; to understand others and …

Exploring attachment theory in coaching

Devika Kapur October 2020, Uncategorized, Webinars Leave a Comment

Many times when counseling or coaching individuals, the right practice to help them the most could be to explore the attachment theory. But this is one that has very blurred boundaries and it is quite easy for it to go south, both by the responses of the counselor or the participant.  While following the code of ethics is extremely important …