Last week, a male executive sat in my office, tears streaming down his face. “I don’t want to be CEO,” he confessed. “I want to be a stay-at-home dad, but I can’t tell anyone.” In the same week, a female client expressed frustration about being labeled “too aggressive” for displaying the same leadership qualities that earned her male colleagues praise. …
Consumer Behavior and Marketing Strategies: Using Psychology to Drive Festive Sales
As festivals approach, newspapers, TV, radio, and digital media are flooded with advertorials rather than content. Stepping out to a bustling shopping street, it feels claustrophobic yet enticing. Have you ever wondered why the increase in festive sales transcends commodities, prices, cities, and age groups? A need that can be fulfilled with delight and instant gratification is a powerful force, …
Festive Rewards and Employee Motivation: Tailored Incentives to Boost Morale
“The deepest principle in human nature is the craving to be appreciated.” – William James The desire to feel appreciated, recognized, and rewarded is a fundamental human need. In the workplace, appreciation plays a crucial role in boosting morale and and motivating employees. A successful business hinges on its ability to attract, retain, and nurture talented employees. Achieving this requires …
Caught in the Scroll: How Festival FOMO on Social Media Fuels Consumer Anxiety
“In a world driven by instant connectivity, are we really celebrating festivals, or just chasing the perfect post?” The festive season, often a time of joy and cultural celebration, has taken on a new dimension in the digital age: it is now a stage where social media amplifies the highs and obscures the lows. While these platforms offer an avenue …
Workplace Productivity During Festivals: Balancing Celebrations and End-of-Year Goals
As the vibrant Ganesh Chaturthi season approached, Meera, a sales executive at a mid-sized pharmaceutical company, was excited. The festival was a time for family, devotion, and celebration. She had taken a few days off to help with preparations and participate in local festivities. Her company was also hosting fun events— competitions, potlucks, and office decorations. Amid the back-to-back activities, …
Employee Stress Management During Festivals: Balancing Work and Personal Financial Demands
With the onset of the festive season, joy and celebration are abundant. Paradoxically, this is also a time when stress and depression peak, especially in the workplace (ThoughtFull World, 2024). A survey conducted by Virgin Pulse, an employee health engagement firm, found that 70% of employees reported feeling more distressed during the festive season, and 60% felt distracted due to …
The Power of CBT: Techniques for Modern Mental Health Improvement
Have you ever questioned your own thoughts? Has anyone ever refuted your beliefs? Did you ever reflect on why you think a particular way? These questions give us a peek into what Cognitive Behavioural Therapy (CBT) is. Cognitive Behavioural Therapy is an evidence-based therapy that has been proven to be an effective treatment for various mental disorders, including depression, anxiety, …
Acts of Kindness: Encouraging prosocial behavior for a happier community
“Today you could be standing next to someone who is trying their best not to fall apart, whatever you do, do it with kindness in your heart,” this quote from Tiny Buddha website sums up the need for the value of kindness, that was fed to most of us as children and rightly so. Kindness is the virtue of doing …
Balancing Act: Work-life balance strategies for the 21st century
An organizational concept known as “work-life balance” enables workers to effectively divide their time and attention between their jobs and other significant facets of their lives. Organizational psychologists may recommend putting work-life balance initiatives into place if they discover that staff members are depressed or anxious. Enhancing the work-life balance of staff members enables them to generate more and better …
Motivating Minds: Techniques to inspire students and enhance wellbeing.
In today’s dynamic educational landscape, the importance of fostering motivation and well-being in students has never been more crucial. Recent research and innovative practices are highlighting the need to nurture students’ mental health alongside their academic achievements. This comprehensive approach aims to cultivate motivated minds and resilient individuals ready to navigate the complexities of modern life. A positive learning environment …