Consumer Behavior and Marketing Strategies: Using Psychology to Drive Festive Sales

Team IIBP Anveshan, General Psychology, Issue 52, Volume 4

As festivals approach, newspapers, TV, radio, and digital media are flooded with advertorials rather than content. Stepping out to a bustling shopping street, it feels claustrophobic yet enticing. Have you ever wondered why the increase in festive sales transcends commodities, prices, cities, and age groups? A need that can be fulfilled with delight and instant gratification is a powerful force, …

Festive Rewards and Employee Motivation: Tailored Incentives to Boost Morale

Team IIBP Anveshan, Employee Engagement, Employee wellbeing, Issue 52, Organizational Culture, Volume 4

“The deepest principle in human nature is the craving to be appreciated.” – William James The desire to feel appreciated, recognized, and rewarded is a fundamental human need. In the workplace, appreciation plays a crucial role in boosting morale and and motivating employees. A successful business hinges on its ability to attract, retain, and nurture talented employees. Achieving this requires …

Caught in the Scroll: How Festival FOMO on Social Media Fuels Consumer Anxiety

Team IIBP Anveshan, General Psychology, Issue 52, Volume 4

“In a world driven by instant connectivity, are we really celebrating festivals, or just chasing the perfect post?” The festive season, often a time of joy and cultural celebration, has taken on a new dimension in the digital age: it is now a stage where social media amplifies the highs and obscures the lows. While these platforms offer an avenue …

Workplace Productivity During Festivals: Balancing Celebrations and End-of-Year Goals

Team IIBP Anveshan, Business Psychology, Employee Engagement, Employee wellbeing, Issue 52, Organizational Culture, Volume 4

As the vibrant Ganesh Chaturthi season approached, Meera, a sales executive at a mid-sized pharmaceutical company, was excited. The festival was a time for family, devotion, and celebration. She had taken a few days off to help with preparations and participate in local festivities. Her company was also hosting fun events— competitions, potlucks, and office decorations. Amid the back-to-back activities, …

Employee Stress Management During Festivals: Balancing Work and Personal Financial Demands

Team IIBP Anveshan, Business Psychology, Employee wellbeing, Issue 52, Organizational Culture, Social Psychology, Volume 4

With the onset of the festive season, joy and celebration are abundant. Paradoxically, this is also a time when stress and depression peak, especially in the workplace (ThoughtFull World, 2024). A survey conducted by Virgin Pulse, an employee health engagement firm, found that 70% of employees reported feeling more distressed during the festive season, and 60% felt distracted due to …

Strategic Mentorship: Developing Future Leaders in a Competitive Business Environment

Team IIBP Anveshan, Coaching, Development Centers, Issue 51, Leaderhsip Development

Strategic mentoring is an innovative approach to leadership development that ignites the potential for extraordinary leadership by blending business acumen with the foundational principles of mentorship. This unique method merges industry-specific insights with leadership growth, aligning mentorship with organizational strategies to develop leaders who are ready for the future. Unlike traditional mentoring, which focuses on personal development and skill-building, strategic …

Global Leadership: Shaping cross-cultural leadership in multinational companies

Team IIBP Anveshan, Coaching, Issue 51, Leaderhsip Development, Talent Management

Multinational corporations (MNCs) increasingly operate across diverse cultural landscapes in today’s interconnected world. Navigating these cultural complexities requires a nuanced understanding and a unique set of leadership skills. Cross-cultural leadership, therefore, has emerged as a critical competency for organizations seeking global success. At the heart of effective cross-cultural leadership lies the ability to appreciate and leverage cultural differences. This involves …

Leadership by Example: How mentors Cultivate Organizational Culture

Team IIBP Anveshan, Coaching, Emotional Intelligence, Employee Health, Issue 51, Organizational Culture, Uncategorized

In the dynamic realm of business, where strategies and markets shift like sand, one constant remains: the power of leadership by example. The essence of this approach lies in mentors embodying the values, behaviors, and ethics they wish to see in their teams. By demonstrating core values, mentors don’t just set standards—they become the living embodiment of the organizational culture …

Bridging Academia and Industry: Mentors in the Evolution of I/O Psychology

Team IIBP Anveshan, Business Psychology, Coaching, Issue 51

“Every stage of your career requires different skills and insights. The right mentor at each phase will help you grow, adapt, and succeed in ways you never thought possible.” – Marissa Mayer“The science of I-O psychology helps us understand that the key to business success lies in understanding people, not just processes.” – Edwin A. Fleishman Is Industrial-Organizational (I/O) Psychology …

Empowering Change: Mentorship’s Role in Organizational Training and Development

Team IIBP Anveshan, Coaching, Development Centers, Employee Selection, Issue 51, Training and Development

Mentoring is a brain to pick, an ear to listen and a push in the right direction. – John C. Crosby Mentorship has long been an invaluable element of personal and professional growth, with its roots tracing back to ancient narratives like Homer’s Odyssey. Today, it has evolved into a crucial component of organizational training and development, extending far beyond …