Consumer Behavior and Marketing Strategies: Using Psychology to Drive Festive Sales

Team IIBP Anveshan, General Psychology, Issue 52, Volume 4

As festivals approach, newspapers, TV, radio, and digital media are flooded with advertorials rather than content. Stepping out to a bustling shopping street, it feels claustrophobic yet enticing. Have you ever wondered why the increase in festive sales transcends commodities, prices, cities, and age groups? A need that can be fulfilled with delight and instant gratification is a powerful force, …

Caught in the Scroll: How Festival FOMO on Social Media Fuels Consumer Anxiety

Team IIBP Anveshan, General Psychology, Issue 52, Volume 4

“In a world driven by instant connectivity, are we really celebrating festivals, or just chasing the perfect post?” The festive season, often a time of joy and cultural celebration, has taken on a new dimension in the digital age: it is now a stage where social media amplifies the highs and obscures the lows. While these platforms offer an avenue …

The Power of CBT: Techniques for Modern Mental Health Improvement

Team IIBP Anveshan, Emotional Intelligence, General Psychology, Issue 50, Mental Health, Volume 4

Have you ever questioned your own thoughts? Has anyone ever refuted your beliefs? Did you ever reflect on why you think a particular way? These questions give us a peek into what Cognitive Behavioural Therapy (CBT) is. Cognitive Behavioural Therapy is an evidence-based therapy that has been proven to be an effective treatment for various mental disorders, including depression, anxiety, …

Motivating Minds: Techniques to inspire students and enhance wellbeing.

Team IIBP Anveshan, Emotional Intelligence, General Psychology, Issue 50, Mental Health, Uncategorized, Volume 4

In today’s dynamic educational landscape, the importance of fostering motivation and well-being in students has never been more crucial. Recent research and innovative practices are highlighting the need to nurture students’ mental health alongside their academic achievements. This comprehensive approach aims to cultivate motivated minds and resilient individuals ready to navigate the complexities of modern life. A positive learning environment …

Climate Change and Mental Health: Building Resilience Together

Team IIBP Anveshan, General Psychology, Issue 49, Volume 4

Climate change is not just an environmental crisis; it’s a profound human health challenge, particularly affecting mental health. The intersection of climate change and mental health presents a compelling area of study, revealing the multifaceted impacts of a changing climate on psychological well-being. Let us dive into it together, today. The Psychological Toll of Climate Change As climate change accelerates, …

Social Interactions During Rainy Days: How Weather Affects Communication and Behavior in Public Spaces

Team IIBP Anveshan, General Psychology, Issue 48, Mental Health, Volume 4

Any interaction between two or more people is considered a social interaction. They all speak in specific ways or act in certain ways according to cultural norms. Every day, social interactions take place when we or others express ourselves to others through verbal or nonverbal cues. Human behavior is nevertheless greatly influenced by the weather, even on rainy days.  Rain …

Parenting on Rainy Days: Creative Strategies to Support Development and Alleviate Cabin Fever

Team IIBP Anveshan, General Psychology, Issue 48, Mental Health, Social Psychology, Volume 4

Rainy days can be a test of creativity and patience for parents trying to keep their children entertained and engaged indoors. While the weather may dampen outdoor plans, it also provides an excellent opportunity for families to explore new activities that promote learning and development. Here are some creative strategies to help alleviate cabin fever and support your child’s growth. …

Offline People: Social Networking in Everyday Life

Team IIBP Anveshan, Business Psychology, Employee Engagement, General Psychology, Issue 47, Mental Health, Mental Health Champions, Uncategorized, Volume 4

In the realm where virtual meetings, screens and digital interactions reside. The idea of Social Networking for the youth today looms like mirage. Though, the trend is quite unique in its own way but has given way to a number of issues with varying degree of severity, be it issues with children having difficulty in expressing their emotions and sometimes …

Creative Outlets: The Role of Art and Music in Mental Health

Team IIBP Business Psychology, Development Centers, Emotional Intelligence, General Psychology, Issue 47, Mental Health, Mental Health Champions, Team Effectiveness, Training and Development, Volume 4

In a recent study conducted by mental health experts, the role of creative outlets such as art and music in promoting mental wellness has come to the forefront. With increasing stressors and pressures in today’s society, individuals are turning to these expressive mediums as a means of finding solace and healing. Art therapy, a practice that involves the use of …