CAUTIOUS CONSUMERS AFTER COVID-19 CRISIS

Team IIBP Anveshan, Issue 14, Volume 2

How and why do consumers’ purchases change because of the breakout of COVID-19? Consumers’ lifestyles and buying patterns are disrupted by pandemics like COVID-19, and the global economy suffers as a result. Consumer purchases of a nation’s own brand and items made in that country contribute significantly to that country’s GDP and aid in the recovery of that country’s disrupted …

THE MEANING OF EMOTION SEMANTICS SHOW GEOGRAPHICAL AND CULTURAL VARIATIONS

Sreeya Raha Anveshan, Issue 4, Volume 1

Human beings have a large vocabulary for communicating emotions. Hundreds of words exist across the world for emotional states and concepts. But what about words that exist across many languages , example “love” or “happiness”? Does the meaning of such words is same across all the languages or do we experience emotions differently based on the cultures we are brought …