CAUTIOUS CONSUMERS AFTER COVID-19 CRISIS

Team IIBP Anveshan, Issue 14, Volume 2

How and why do consumers’ purchases change because of the breakout of COVID-19? Consumers’ lifestyles and buying patterns are disrupted by pandemics like COVID-19, and the global economy suffers as a result. Consumer purchases of a nation’s own brand and items made in that country contribute significantly to that country’s GDP and aid in the recovery of that country’s disrupted …