Two delivery workers in red uniforms running with a shopping cart full of colorful gift boxes against a festive banner and

Consumer Behavior and Marketing Strategies: Using Psychology to Drive Festive Sales

Team IIBPAnveshan, General Psychology, Issue 52, Volume 4

As festivals approach, newspapers, TV, radio, and digital media are flooded with advertorials rather than content. Stepping out to a bustling shopping street, it feels claustrophobic yet enticing. Have you ever wondered why the increase in festive sales transcends commodities, prices, cities, and age groups? A need that can be fulfilled with delight and instant gratification is a powerful force, …

Illustration of employees celebrating with trophy, gift voucher, and certificate awards

Festive Rewards and Employee Motivation: Tailored Incentives to Boost Morale

Team IIBPAnveshan, Employee Engagement, Employee wellbeing, Issue 52, Organizational Culture, Volume 4

“The deepest principle in human nature is the craving to be appreciated.” – William James The desire to feel appreciated, recognized, and rewarded is a fundamental human need. In the workplace, appreciation plays a crucial role in boosting morale and and motivating employees. A successful business hinges on its ability to attract, retain, and nurture talented employees. Achieving this requires …

Stressed woman looking at phone surrounded by speech bubbles showing gifts, travel, shopping, and money, illustrating social

Caught in the Scroll: How Festival FOMO on Social Media Fuels Consumer Anxiety

Team IIBPAnveshan, General Psychology, Issue 52, Volume 4

“In a world driven by instant connectivity, are we really celebrating festivals, or just chasing the perfect post?” The festive season, often a time of joy and cultural celebration, has taken on a new dimension in the digital age: it is now a stage where social media amplifies the highs and obscures the lows. While these platforms offer an avenue …

Illustration of office workers celebrating at a party with charts, drinks, and decorations while balancing work

Workplace Productivity During Festivals: Balancing Celebrations and End-of-Year Goals

Team IIBPAnveshan, Business Psychology, Employee Engagement, Employee wellbeing, Issue 52, Organizational Culture, Volume 4

As the vibrant Ganesh Chaturthi season approached, Meera, a sales executive at a mid-sized pharmaceutical company, was excited. The festival was a time for family, devotion, and celebration. She had taken a few days off to help with preparations and participate in local festivities. Her company was also hosting fun events— competitions, potlucks, and office decorations. Amid the back-to-back activities, …

Illustration of a worried person holding a long receipt with a piggy bank and dollar coin nearby, representing financial

Employee Stress Management During Festivals: Balancing Work and Personal Financial Demands

Team IIBPAnveshan, Business Psychology, Employee wellbeing, Issue 52, Organizational Culture, Social Psychology, Volume 4

With the onset of the festive season, joy and celebration are abundant. Paradoxically, this is also a time when stress and depression peak, especially in the workplace (ThoughtFull World, 2024). A survey conducted by Virgin Pulse, an employee health engagement firm, found that 70% of employees reported feeling more distressed during the festive season, and 60% felt distracted due to …