Women play an integral role in agriculture across India and South Asia. In South Asia, women represent about 70% of the agricultural workforce, taking on essential tasks such as sowing, weeding, harvesting, and post-harvest processing. Despite their significant contributions, systemic barriers and entrenched social norms often render their labor invisible or undervalued. In India, for instance, women are primarily engaged …
Micro-finance and Insurance as Tools for enhancing Mental Health Resilience among agricultural workers
Agricultural workers face relentless challenges — from unpredictable weather to market volatility. Such uncertainties breed psychological distress, manifesting as anxiety, depression, and, in extreme cases, suicide. Financial tools like micro-finance, insurance, and credit have proven to be transformative. While their economic benefits are well-known, their psychological impact is equally profound, fostering resilience, emotional well-being, and a sense of agency. Microfinance …
Consumer Behavior and Marketing Strategies: Using Psychology to Drive Festive Sales
As festivals approach, newspapers, TV, radio, and digital media are flooded with advertorials rather than content. Stepping out to a bustling shopping street, it feels claustrophobic yet enticing. Have you ever wondered why the increase in festive sales transcends commodities, prices, cities, and age groups? A need that can be fulfilled with delight and instant gratification is a powerful force, …
Caught in the Scroll: How Festival FOMO on Social Media Fuels Consumer Anxiety
“In a world driven by instant connectivity, are we really celebrating festivals, or just chasing the perfect post?” The festive season, often a time of joy and cultural celebration, has taken on a new dimension in the digital age: it is now a stage where social media amplifies the highs and obscures the lows. While these platforms offer an avenue …
The Power of CBT: Techniques for Modern Mental Health Improvement
Have you ever questioned your own thoughts? Has anyone ever refuted your beliefs? Did you ever reflect on why you think a particular way? These questions give us a peek into what Cognitive Behavioural Therapy (CBT) is. Cognitive Behavioural Therapy is an evidence-based therapy that has been proven to be an effective treatment for various mental disorders, including depression, anxiety, …
Acts of Kindness: Encouraging prosocial behavior for a happier community
“Today you could be standing next to someone who is trying their best not to fall apart, whatever you do, do it with kindness in your heart,” this quote from Tiny Buddha website sums up the need for the value of kindness, that was fed to most of us as children and rightly so. Kindness is the virtue of doing …
Motivating Minds: Techniques to inspire students and enhance wellbeing.
In today’s dynamic educational landscape, the importance of fostering motivation and well-being in students has never been more crucial. Recent research and innovative practices are highlighting the need to nurture students’ mental health alongside their academic achievements. This comprehensive approach aims to cultivate motivated minds and resilient individuals ready to navigate the complexities of modern life. A positive learning environment …
Climate Change and Mental Health: Building Resilience Together
Climate change is not just an environmental crisis; it’s a profound human health challenge, particularly affecting mental health. The intersection of climate change and mental health presents a compelling area of study, revealing the multifaceted impacts of a changing climate on psychological well-being. Let us dive into it together, today. The Psychological Toll of Climate Change As climate change accelerates, …
Social Interactions During Rainy Days: How Weather Affects Communication and Behavior in Public Spaces
Any interaction between two or more people is considered a social interaction. They all speak in specific ways or act in certain ways according to cultural norms. Every day, social interactions take place when we or others express ourselves to others through verbal or nonverbal cues. Human behavior is nevertheless greatly influenced by the weather, even on rainy days. Rain …
Parenting on Rainy Days: Creative Strategies to Support Development and Alleviate Cabin Fever
Rainy days can be a test of creativity and patience for parents trying to keep their children entertained and engaged indoors. While the weather may dampen outdoor plans, it also provides an excellent opportunity for families to explore new activities that promote learning and development. Here are some creative strategies to help alleviate cabin fever and support your child’s growth. …