Identity – the self perception questionnaire


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Note: This test review was published by BPS on 29th October 2008

Description of the Test

Identity is a normative personality test intended for use with the UK working population in selection and development work. In large part it is marketed as an adjunct to other methods. The instrument measures self reported preferences using a Likert scale and produces 36 scale scores and 25 secondary scale scores. The 36 primary scales are: Social presence; Direct; Influence; Open; Independent; Modesty; Group Affiliative; Consultative; Psychological; Empathy; Adaptability; Theoretical; Rational; Creative; Critical; Foresight; Systematic; Completing; Multi-tasking; Variety seeking; Protocol Following; Control; Need to win; Determined; Decisive; Risk taking; Self potency; General anxiety; Specific anxiety; Self-assured; Resilience; Positive; Self protecting; Social desirability; Self reviewing; and Reflective. The 25 secondary scales are: Change leadership; Participative leadership; Controlling leadership; Networking leadership; Driving ; Innovating; Exploring; Structuring; Evaluating; Supporting; Finalising; Flexibility; Self Awareness; Managing own emotions; Self motivation; Social awareness; Managing other’s emotions; Social motivation; Approach; Focus; Transfer; Energising; Attending ; Deciding; and Living. Amongst the secondary scale scores, only those from the Leadership Preferences model and the Emotional Focus model are recommended for use in supporting selection. The test is available in pen & paper form or in an online administration mode. Online administration is purchased on a per person basis, as a ‘package’ including two automated feedback reports. Automated reports are also available by post, fax or email from the publisher’s bureau service. There are a number of different report formats available, in addition to bespoke reports, on request from the publisher. Level A and Level B training are recommended for all users, but online administration (complete with compulsory automated report) is accessible to individuals without such qualifications. Level B certification is required by users who wish to produce their own reports.

Authors: Richard Ogden

Test Publisher: Quest Partnership Ltd.

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